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Marching on Steel, Building Global Enterprise – The Autobiography of Gao Lu
Jun 09,2026
Foreword
I was not born a natural entrepreneur, nor did I attain success overnight. Every milestone in my career has been forged through grit and persistent hard work. Raised in an ordinary household, all my expertise, industry insights and professional accomplishments stem from continuous exploration and lifelong learning amid market and industrial practice. Starting my career in international trade, I grew from a frontline sales associate at Alibaba into a seasoned specialist in machine tool exports before founding my own manufacturing enterprise. Having witnessed the industry’s cycles of boom and bust, I have gained an intimate grasp of underlying market dynamics. All throughout my career, I have stuck to a core mission: stay grounded in real-world foreign trade operations, craft dependable products and nurture indigenous Chinese brands, enabling premium Chinese machine tools to earn a solid foothold across global markets.
Gao Lu, Founder & Chairman of Anhui Runbang Heavy Industry Machinery Co., Ltd., is a distinguished entrepreneur boasting decades of global foreign trade expertise. He entered cross-border commerce in the early era of China’s B2B e-commerce as an Alibaba foreign trade specialist, where he mastered platform operation, international trade rules and global market development to build solid trade competence and an international industrial vision. Upon leaving Alibaba, he specialized in sheet metal machine tool export for years, gaining profound insight into the sector’s chronic challenges including cutthroat OEM price competition, inconsistent product quality and insufficient after-sales service, before establishing five core business guidelines: cultivate individual client value, adopt compact-manufacturing plus large-scale trade mode, develop global distributors, prioritize core account maintenance and deliver shared prosperity for all partners. Founding Anhui Runbang Heavy Industry in Wuhu in 2017, Gao Lu rolled out proprietary brand RBQLTY and adhered to asset-light refined development. He built an integrated self-sufficient industrial supply chain to enforce full-process quality management, focusing on personalized client service and global channel layout while maintaining long-term core client cooperation. Committed to all-stakeholder win-win philosophy, the company breaks overseas bias against low-end Chinese machinery through differentiated high-quality products and attentive after-sales solutions. Today, Runbang’s machinery is sold across more than 160 nations with over 60 authorized overseas agents, emerging as a benchmark sheet metal machinery export enterprise in Wuhu. Rooted in pragmatic industrial management, the company keeps refining intelligent sheet metal equipment and fuels the global brand globalization of Chinese manufacturing.
Anhui Runbang Heavy Industry Machinery CO., Ltd
Skype | Whatsapp | Wechat: +86 138 55367553
Email: rbzg@rbqlty.com
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Address：Bowang Industrial Park, Bowang District, Ma'anshan, Anhui
Phone：+86-13359084658
E-mail：rbzg@rbqlty.com
Website：https://www.rbqlty.com/
Address: Bowang Industrial Park, Bowang District, Ma'anshan, Anhui
